NBC’s coverage of the opening ceremony for the 2016 Summer Olympics in Rio de Janeiro on Friday scored a 16.5 rating in metered-market households, down 28 percent from London 2012 and marking the lowest overnight number since Barcelona 1992 (which also mustered a 16.5). Preliminary numbers have Friday’s ceremony drawing 27.3 million total viewers, with […]
NBC’s coverage of the opening ceremony for the 2016 Summer Olympics in Rio de Janeiro on Friday scored a 16.5 rating in metered-market households, down 28 percent from London 2012 and marking the lowest overnight number since Barcelona 1992 (which also mustered a 16.5). Preliminary numbers have Friday’s ceremony drawing 27.3 million total viewers, with […]
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